Top 5 Photo and Video Apps in Kenya Q1 2023

In Q1 2023, the performance of the top 5 photo and video apps on a unified platform in Kenya displayed interesting trends across downloads, revenue, and active users. The data, sourced from Sensor Tower, provides a comprehensive look at the market dynamics.

YouTube: Watch, Listen, Stream saw a fluctuating trend in weekly downloads, starting from approximately 30K at the beginning of January and ending at around 21.5K in late March. Revenue peaked modestly at $6 in the last week of February and active users remained relatively stable, fluctuating around 930K to 950K throughout the quarter.

CapCut - Video Editor exhibited a significant spike in downloads, reaching a peak of 215K in the last week of January. Revenue varied, peaking at $30 in the week of January 23, while active users surged to nearly 490K at the end of January before stabilizing around 370K towards the end of March.

Snapchat experienced a varied download trend, starting the quarter at 88K and dropping to about 41K by the end of March. Revenue saw a notable increase to $264 in the week of March 20. Active users maintained a strong presence, fluctuating between 1.4M and 1.6M over the quarter.

Instagram had a consistent download trend, peaking at 107K in late December and stabilizing around 89K by the end of March. Revenue steadily increased, reaching $214 in the last week of March. Active users remained robust, fluctuating slightly around 2.7M to 2.8M throughout the quarter.

Google Photos: Backup & Edit showed steady weekly downloads, hovering around 10K. Revenue peaked at $1.1K in late February. Active users demonstrated strong engagement, ranging from 5M to 5.2M over the quarter.

For more detailed insights and data, visit Sensor Tower.